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2019-2020学年北师大版高中英语必修4课件:Unit 11 Lesson 3 The Advertising Game

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Unit 11 The Media
Lesson 3 The Advertising Game

课文预习自测

Ⅰ 阅读理解(根据课文内容选择正确答案)

1. By reading a classic advertisement you can know the following except

.

A. what the company sells
〇C. how much the product costs

B. where the company is located D. the name of the brand

2. Some advertisements consist of pictures or the words of experts in order to

.

〇A. show people how good the products are

B. make the experts more famous

C. make people know more about the products D. make the advertisements more attractive

3. Modern techniques of design are not enough to be noticed in modern cities

because

.

〇A. they cost too much money B. they can’t make advertisements attractive

C. people are used to seeing high standards of visual design

D. people don’t like such designs

4. The main aim of the advertisement is to

.

A. make customers interested in the products
〇B. make customers spend money

C. hold the attention of the customers

D. make advertisements as attractive as possible

5. The government uses public advertisements to do the following except

.

A. educating the public

B. increasing public knowledge

〇 C. making our society a better place

D. making a profit

Ⅱ 语法填空(根据课文内容,依据语法规则完成短文)

The classic advertisement is one that gives information about 1 finding (find) certain

products. However,this kind of advertising might nosut itbaebl2e

(suit) in direct

c

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m

p

e

t

i

t

i

o

n out.

At present,large budgets are applied to aapdpverortaiscehmesent designing. In order to stand

3

_

_

_

_

many new concepts like freedom and many new 4

h

them u

m However

o

(approach) like using

u

r

appear in moderna advertisements. By doing this,they hope to make ptoeomplaekeforget that

s

o

m

e

o

n

e

i

s

trying to sell 5

(they) something! 6

he,lpniontgall advertising is about selling

p

r

obetter d

u

c

t

s

and services for 7 profit. Some contemporary advertisements mainly aim 8



m

a

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contributions to society. Some public advertisements encourage citizens to participate in

题组练·领悟方法

核心词汇

词汇一 suitable adj. 适合的;合适的,恰当的

◆教材原句

However,this kind of advertising might not be suitable when there are products and services in

direct competition with each other in the market place.

然而,当产品和服务在市场上互相进行直接竞争时,这种广告可能就不适合了。

◆要点必记

be suitable for 适合于 一物
◆单句语法填空

be suitable to do sth. 适合做某事 suit sth. to sth. 使某物适合另
suitable

(1) There are many other trainingisconuortsseusittahbatlewfoourld be equally

(suit).

◆单句写作

be suitable to

(2)[词汇复现]This kind of soil

(不适宜)growing crops.

(3)[词汇复现]Would it

(适合做)have a chat with you now?

词汇二 in competition with 与……竞争

◆要点必记 in the face of competition(from...)面对(来自……的)竞争

◆归纳拓展 compete in 参加……的比赛;在……方面竞争

compete for 为……而竞争

compete with/against 和……竞争

◆词语积累

compete vi. 比赛;竞争 competitor n. 竞争者; 比赛者 competitive adj. 有竞争力的

◆单句语法填空

(1) We’re going to have acompetition (compete)to see who can swim the farthest.

(2) They found themselvecsompeting (compete)against foreign companies for a share

of the market.

◆单句写作

(3) He maywin the competition (赢得比赛),in which case he is likely to get into the

national team.

(4) The graduate waisn competition with (与……竞争)the others for the job.

词汇三 consist of 由……组成(=be made up of;be composed of) ◆教材原句

Some advertisements consist of pictures or the words of experts to show people how good the

products are. 有些广告中含有图片或专家说的话,以向人们展示该产品多么好。

◆要点必记

consist vi. 组成;构成;在于

consist in 在于……;存在于……

consist with 和……一致 consistent adj. 一致的;连续的

be consistent with 与……一致的;符合的

◆误区警示 consist of 不用于被动语态和进行时态。

类似短语有: date back to/from 追溯到……

belong to 属于

come into being 产生;出现

break out 发生

◆单句语法填空

(1) Five players can makuep a basketball team while a football team coonfsists_____

eleven players at least.

(2) Consisting (consist) of two campuses,this school covers a total area of 400
square

kilometres with more than 4,000 students and teachers.

◆单句写作

consists of

(3) An ecosystem(生态系统)

(由……组成)the living and nonliving

things

consist with

in an area that interact with one another.

(4) Our deeds must

(与……一致) our words.

◆一句多译 consists of

这个俱乐部由八个成员组成。

is made up of

(5) This clubis composed ofeight members.(consist)

(6) This club

eight members. (make up)

(7) This club

eight members.(compose)

词汇四 stand out 明显;显眼;突出;杰出(+as/from/among/above/in/against) ◆教材原句 Modern advertisements must stand out in a world full of competition by combining the
highest standards of design with ideas... 现代广告必须把最高水平的设计和理念相结合……才能在激烈的竞争中胜出。 ◆要点必记 stand for 代表;主张 stand by 袖手旁观;支持 stand up 站立,站起 stand against 倚/ 靠……站着;反对

◆单句写作

(1) The statuestands out (醒目)against the trees.

(2) Four pointsstand out (突出)as being more important than the rest.

◆单句语法填空

(3) His art talent standsout among those artists. (4)We can’t stand by while so many people starve.

(5) Each star on the flag of the United States stafnodrs

a state of the nation.

词汇五 combine v.(使)结合,(使)联合 ◆要点必记 combine...with... 把……与……结合在一起 combine to do sth. 联合起来做某事 ◆词语积累 combined adj. 结合的 combination n. 结合;组合;联合 in combination with 与……联合;与……共谋 ◆归纳拓展 link...to... 将……和……联系或连接起来 connect ...with... 把……和……连接起来 associate...with... 把……和……联系起来

◆单句写作

(1) In science teaching,we shoucldombine
起来) lab experiments.

class lectuwrietsh

(把……与……结合

(2) Diets are most effective

(当与锻炼结合起来时).

when combined with exercise

◆单句语法填空

(3) The architecture in the town centre is a successful

and

combination

(combine)of old

new.

(4) —In this day and age,women can have children and jobs as well.

—I can’t agree more. It’s great to have the tcwoombined

(combine).

词汇六 approach(1)n. 方法,态度(+to);接近,靠近 (2)v. 接近,走近,靠近;处理
◆教材原句 For many of today’s advertisers,repeating old ideas is not a successful approach. 对当今很多广告商来说,重复旧的理念已不是有效的方法。 ◆要点必记 the approach to(doing)sth.(做)某事的方法 adopt/take an approach 采用一种方法 at the approach of 在接近……的时候 with the approach of 随着……的来临 be easy to approach 容易接近;容易到达

◆单句语法填空

(1) As she walked along the narrow street,she heard the sound of fooatpstperposaching
_____________

(approach).
(2) The traditional approachto

dealing with complex problems is to break them

down

into smaller ones.

approaching

(3)With the time for graduation papers.
◆单句写作

(approach),we are busy with our
at the approach of

(4) I was amused that the children fell silent___________________(在接近…… 时)

their teacher.

词汇七 contribution n. 贡献;捐款,捐助 ◆教材原句

Some contemporary advertisements mainly aim to make contributions to society. 一些当代广告的主要目的是为社会做贡献。

◆要点必记 ◆词语积累
◆图解助记

make a contribution/contributions to/towards... 为……作贡献 contribute vi. & vt. 捐献;捐助 contribute...to... 把……捐献/ 贡献给……;向……投稿 contribute to 促成;有助于;导致

①捐助,贡献 ②促成,造成 ③投稿,撰稿

◆单句语法填空

(1)[词汇复现]Yuan Longping is respected because he has madecontributions
great______________

(contribute)to our country.

protecting

(2) I think everyone should make a contribution to

(protect)the

environment. ◆单句写作

make a contribution to society

(3) The school sees its job as preparing students to
_____________________c_o_n_t_ri_b_u_t_e to

(为社会做贡献).

(4) Eating too much fat can

blood

contributed

(导致) heart disease and cause high

to

contributed to

pressure.

contributed

to

◆语境串记

Many people (5) his

money (6) the poor boy,which (7)

return to school. A writer wrote a story about this and (8)

it (9) a

重点句式
句式一 部分否定
◆教材原句
However,not all advertising is about selling products and services for a profit. 然而,并非所有的广告都是为了利润而 推销商品和服务。 ◆要点必记 ( 1)not +all/both/every/everyone/everything 并非都是/ 不是每个都是/ 不是每件事都
是…… ( 2)not + always/altogether/completely/ everywhere/entirely/absolutely/wholly
并非总是/ 完全…… ◆误区警示 no,none,no one,neither,nothing, nowhere 等表示完全否定。

◆句型转换

(1) All cultures don’t greet each other in the same way;nor are they comfortable in the same

way with touching or distance between people.
→Not all culturesgreet each other in the same way;nor are they comfortable
in the

same way with touching or distance between people.

◆单句写作

are not always good

(2) Foreign cultures,which

replace
your own culNtuoren.e of

(并非总是好的),can never

(3)[词汇复现]

(都不)my friends stand out in our school.

单元语法

动名词

要点一 动名词作主语

◆用法归纳

(1)与动词不定式作主语的区别

动名词作主语泛指经常性的、抽象的动作;不定式作主语特指一次性的、具体的动作。

(2)动名词短语作主语,it 作形式主语常用于以下固定句型:

It’s no use/good doing sth.

It’s a waste of time doing sth.

It’s useless/fun/worthwhile doing sth.

It’s hardly any good/use doing sth.

◆学法点拨 主谓一致问题:

(1)单个动名词+ 单数谓语动词

(2)动名词 + and+ 动名词 + 复数谓语动词(表达的语意不一致)

(3)动名词 + and + 动名词 + 单数谓语动词(表达的语意一致)

◆单句语法填空

(1)[词汇复现]Travelling(travel)abroad can be enjoyable.

(2) To deal (deal)with the matter is hard.

(3)[词汇复现]It is no useblaming (blame)him.

(4)[词汇复现]It isn’t worthwhile spending (spend)so much time on minor problems.

(5)[词汇复现]Analysing the datais (be)a long process.

(6) Lying and stealingare (be)immoral.

(7) Going to bed early and getting up eairsly (be)a good habit.

(8)Knowing (know)basic first-aid techniques will help you respond quickly to

emHeregaernicniges.

(9)

(hear)how others react to the book you have just read creates an

added

pleasure.

要点二 动名词作宾语 ◆用法归纳 (1)常见的只接动名词而不接不定式作宾语的动词,如歌诀所示:
避免 错过 少 延期(avoid,miss,put off) 建议 完成 多 练习(suggest,finish,practise) 喜欢 想象 禁不住(enjoy,imagine,can’t help) 承认 否定 要 禁止(admit,deny,forbid) 逃避 冒险 莫 原谅(escape,risk,excuse) 忍受 保持 不 介意(stand,keep,mind) (2)其他接动名词的动词短语: insist on 坚持;look forward to 期待,盼望; feel like 想要;be fond of 喜欢; object to 反对;give up 放弃

◆单句语法填空

(1)[词汇复现]Not all my friends dislike

(drink).

(2) He is busy

(analyse)thderisnitkuiantigon.

(3_)__[_词__汇__复_ 现a]nWalhyesinngI arrived home,my daughter pretended to be practising

(play)the piano. (4)[词汇复现]Mary can’t stand

playing
(have)a chat with such a man.

(5) The college student felt like

(participate)in the life of the village.

(6) They objected to experience.

(haevminpgloy)a new graduate who has no practical

participating

employing

要点三 动名词作表语

◆用法归纳 动名词作表语,多指抽象的、概念性的动作,句子主语常是表示无生命的名词或what 引导 的名词性从句。 ◆学法点拨

·动名词作表语,说明主语的内容。主语和表语的位置可以互换。

·现在分词作表语,说明主语的性质、特征,主语和表语的位置不可互换。

◆单句写作

(1)[词汇复现]His job is

(make)advertising budgets.

(2)[词汇复现]My task ismaking

(advertise)for the new product.

(3) In the ant city,the queeadn’vsewrtoisrkinisg

(lay)eggs.

laying

要点四 动名词作定语

◆用法归纳

动名词作定语,置于被修饰词之前,表示被修饰词的用途或性能。

◆误区警示

·动名词作定语意为“作……用”,表示用途,相当于一个for 短语。

·现在分词作定语,所修饰的名词和现在分词是主动关系,相当于一个定语从句。

◆汉译英

(1) 候车室,候诊室_______________ (2) 藏身之处_______________

(3) 水罐__________a_w__a_it_ing room
(5) 浴帽_a_w__a_te_r_i_n_g_c_a_n___
(7) 更衣室_____________
a bathing cap

(4) 建筑材料a h_i_d_i_n_g_p_l_a_c_e_____
(6) 称具,b量ui具ld_in__g_m__a_te_r_i_a_ls__ (8) 猜谜游戏a_w__e_ig_h_i_n_g_m__a_c_h_in_e

a dressing room

a guessing game

综合练·提升能力 完成“综合练·提升能力”中的题目



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